A new travel app was launched in honour of Mandela at this year’s travel Indaba. The Madiba’s Journey app allows users to experience a full immersive tour of all of the Madiab attractions with audio, texts and image galleries in real time. The app also allows people to create their own itinerary and share their own journeys on social media.

 

 

The Madiba’s Journey app was launched yesterday after a 20-minute theatrical performance directed by James Ngcobo. The performance was a celebration of the Madiba centenary, a partnership between South African tourism and the Nelson Mandela Foundation. Ngcobo described the inspiration behind the performance as, “a festival of our continent’s iconic songbook”. He said it was, “inspired by our collective beauty and victories; some of which Madiba inspired and contributed to”. The cast was made up of local talent from KwaZulu-Natal while the music was influenced by the beautiful varying sounds found throughout Africa.

 

 

A panel discussion moderated by media personality and entrepreneur, Kojo Baffoe also took place yesterday as a kick off of to the Travel Indaba BONDay session. The concept of authentic African story telling was discussed by a panel which explored how Africans can tell their own stories that are not stereotypical. Among the panelists were renowned African storyteller “Gcina” Mhlophe and media specialist Anton Harber.

 

 

The department of tourism proudly highlighted that “this year’s Travel Indaba is the greatest Indaba.” It was recorded that on the launch day nine ministers of tourism from the continent attend the event as well as, 1747 buyers, 1120 exhibitor and 600 media outlets.

 

The 2018 Travel indaba is representing 22 African countries and 18 other countries outside of the continent of Africa.

While the minister of SA Tourism in his opening address also echoed the vibrancy of Africa.

“Africa is a vibrant melting pot for tourism: the diverse cultures, customs and traditions of our people, merged with the endless variety of our landscapes, blended with our unique biodiversity, and fired by the spirit of freedom and equality,” he said.